Recently, singer/rapper/entrepreneur Pitbull agreed to pay $6 million to Florida International University for the naming rights to its football stadium ... an unusual move for both parties: a musician paying for their name on a stadium, and for a college to name their stadium after a musician.
How does this move benefit the college? How does this move benefit Mr. Worldwide?
In today's episode, what Pitbull and FIU's deal tell us about the fast-changing economics of college sports.
Related Episodes:The monetization of college sportsThe Olympian to influencer pipeline
For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org.
Music by Drop Electric. Find us: TikTok, Instagram, Facebook, Newsletter.
Learn more about sponsor message choices: podcastchoices.com/adchoices
NPR Privacy Policy