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Call it the next frontier of marketing: big companies, including hotels, are using scents to build brand loyalty. The companies want to use scents to create positive memories among customers. They may be on to something: studies show people remember scents more than they remember images. Plus, learn the English phrasal verb ""latch onto.""
Read the full transcript of this episode at http://www.plainenglish.com/173 Transcripts are always free and available now!
¿Hablas español? Você fala português? Parles-tu français? 你会说中文吗？日本語を話せますか？ The episode transcripts include instant translations from English to Spanish, Portuguese, French, Chinese, Italian and Japanese. Hover over or tap a highlighted word for the translation.
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The Expressions are back!
Subscribe to our new podcast, "Essential English Expressions."
Each episode shows you step-by-step how to use a common English expression, with plenty of examples. Season 1 is available now. Download or stream all 14 episodes at [link].