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Long, mellow song intros are a thing of the past in the age of streaming, as artists scramble to catch your attention in the first 30 seconds of every track. That's because streaming services pay artists royalties only after a customer has listened to 30 seconds. Pop artists are responding, dispensing with the longer instrumental intros of the past and bringing the hook and the refrain earlier into each song. Not everyone likes the effect this is having on songwriting. Plus, learn what it means to ""stick around.""
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