Nike, the late starter struck gold with its “Just Do It” campaign. Launched in 1988, the shoe giant finally had a tagline as good as its shoes. Meanwhile, Adidas, the brand that started and found success long before Nike was even a dream, finds itself as the underdog. The American offices feel like a startup, and is passed between the hands of former Nike execs and European businessmen. What does it take to go from a million-dollar company to a billion-dollar company? Adidas has to find out, and fast.  Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we talked to Liz Dolan, former Nike CMO, and David Meltzer, sports marketing guru and agent about this vicious war. If you loved them here, you’ll love their podcasts even more. Liz co-hosts Safe For Work, a show that answers your burning business questions and provides the advice you need to keep your office drama-free, and Satellite Sisters, where she got to sit down with Phil Knight and talk about Nike with the man himself. You can listen to that interview here. You can hear David on his show, The Playbook, talking to Tony Hawk, Gary Vaynerchuk, Reggie Bush, and more of sports biggest names. Subscribe to Safe For Work, Satellite Sisters, and The Playbook in Apple Podcasts, or wherever you listen to Business Wars. Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.