To compete with Netscape, Bill Gates is forced to do the one thing he hates most: give tech away for free. He bundles Internet Explorer with Windows, effectively making his browser ubiquitous--and Netscape’s redundant. Suddenly, Netscape, the company that launched the dot-com boom and shattered records with its IPO, finds itself on life support. But the battle isn’t over. Attorney General Janet Reno has been watching Microsoft snuff out the competition, and she’s about to make life hell for Bill Gates. Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s the early 1980s, and in Bangkok, Thailand, a jet-lagged toothpaste marketing exec named Dietrich Mateschitz has just tasted Krating Daeng, an energy tonic popular with rickshaw drivers. The flavor is repellant—it’s sickly sweet—but to Mateschitz’s surprise, it completely cures his jetlag. Suddenly, he sees a business opportunity. Energy drinks like these are huge in East Asia, but virtually unheard of in Europe. The biggest challenge will be figuring out how to market it—starting with a new name. He knows “Krating Daeng” won’t sell, so he opts for the nearest English equivalent: Red Bull. Support this show by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.