Howard Schultz can hardly believe the mess his company is in, with sales in free fall. To pull out of it, he’ll need to make a radical move. Yet no matter what he does, Starbucks’ problems only get worse. And Dunkin Donuts is in expansion mode, looking to capitalize on the coffee giant’s missteps. Then, a blind taste test tips the scales in an unexpected direction. Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dunkin and Starbucks are going full on 21st century, doing all they can to top each other with new concept stores, vast emporiums, vegan food options, oat milk lattes and “high- velocity innovations.” But the real world keeps intruding and they can’t get away from it. For all their success, can they truly command their futures?  Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.