It’s the 1960s, and two climbing buddies are about to lay the foundations for a new industry. The older of the two is an outdoorsman and part-time blacksmith Yvon Chouinard. His younger buddy is Doug Tompkins, who abandoned his Connecticut rich-kid life to find his kicks in the wilderness. Niether dreams of riches. They just want enough money to keep climbing. But when they both start businesses based on their hobby, little do they realize that they’re about to climb the heights of corporate America too. Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s the late 1970s and Patagonia’s living hand to mouth and looking for a way to stoke sales. But when founder Yvon Chouinard suggests making a jersey from an unusual fabric, Patagonia creates a mountain staple and finds its products becoming a favorite of the catwalk crowd. Meanwhile, The North Face faces tough terrain as Asian imports undercut its American-made gear and the growth in backpacking sales flatlines. But as both companies rise higher and higher up the corporate ladder, Chouinard and North Face CEO Hap Klopp find themselves wondering what it’s all for. Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.