February 2017, Super Bowl Sunday. Uber CEO Travis Kalanick is taking a black car home when he gets in an altercation with the driver. LIttle does he know, the entire exchange has been captured on a dashcam recording. And when it goes viral, Kalanick will have to fight for his reputation — and his job.  Lyft, meanwhile, spies an opening. As sexual harassment scandals plague their rival and users move to #DeleteUber, John Zimmer and Logan Green finally have a chance to really capitalize on their “good guy” reputation. Listen ad-free on Wondery+ here Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Uber and Lyft have made their mark as very different brands. Lyft was born out of a need for more environmentally friendly rideshare options. And is also seen as the “friendlier” of the two companies. While Uber’s former CEO, Travis Kalanick built a reputation for ruthlessness, sexual harassment and “bro culture.” Still, both companies have seen protests from their drivers, who’ve demanded benefits and better pay for countless hours spent on the road. So how much has Uber and Lyft’s company culture affected their business up until now? And what will the future hold for these tech giants? For some answers, we hear from New York Times Technology Reporter Mike Isaac. Isaac is also the author of the book, “Super PUMPED: The Battle for Uber.” He’ll talk about his reporting on Kalanick, Uber and how company culture at Uber and Lyft matters, now more than ever, to consumers.  Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.