It’s 1995, and computer dating is in its infancy. Most people think it’s a dark, sleazy world for desperate losers and horny perverts. But that’s all about to change. Pioneer site Match.com paves the way for cyber dating to move toward mainstream culture, but—in an era when few people even use a computer—it’s going to be a serious struggle. And as the dating market blossoms, burgeoning companies will stop at nothing to get the coveted edge, fighting for hip cache, consumer convenience and tech advances. It’s a tough business, but all’s fair in online love and war.    Listen ad-free on Wondery+ here Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A new app aimed at gay users is about to break open an entirely new feature that will redefine the cyber dating business. And a young man emerging from a shower gets his inspiration for a new hookup site as he wipes the steam from his mirror.  Soon Tinder is on fire, but the conglomerate Match Group is determined to get a stranglehold on the market. And as the industry leaps from computer screens to mobile devices, things are heading into uncharted territory. Listen ad-free on Wondery+ here Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.