A new app aimed at gay users is about to break open an entirely new feature that will redefine the cyber dating business. And a young man emerging from a shower gets his inspiration for a new hookup site as he wipes the steam from his mirror.  Soon Tinder is on fire, but the conglomerate Match Group is determined to get a stranglehold on the market. And as the industry leaps from computer screens to mobile devices, things are heading into uncharted territory. Listen ad-free on Wondery+ here Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Niche apps are kicking into high gear for users with specific criteria, and there’s something for everyone: muzmatch for Muslims, Mouse Mingle for Disney fans, Twindog for canine lovers, Sizzl for bacon aficionados, Bristl for beard enthusiasts and Dead Meet for morticians and other death professionals.  In the mainstream, Match and Tinder have a new, serious competitor: Whitney Wolfe Herd’s Bumble. The feminist app debuts to a huge response — and a stinging lawsuit from Wolfe Herd’s former employer, Tinder.  Listen ad-free on Wondery+ here Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.