It’s late 2020 and the first vaccines are going into arms across the world. With supplies tight, the nations of the world are pushing and shoving to get their shots, and investors are salivating at the thought of the profits to be made now that humanity’s got Covid’s on the run. But this virus isn’t going down without a fight. And in South Africa, one geneticist is about to make an alarming discovery. Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars. Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It's the Great Depression, and in one of Kentucky’s toughest corners, Harland Sanders defends his gas station business with sheer moxie and a loaded shotgun. He expands it into a thriving motel and restaurant, but impatient tourists balk at long wait times for his most popular dish — fried chicken. Eager to woo customers, Sanders risks life and limb experimenting with a new kitchen invention and creates a hit secret recipe. Along the way, he discovers a unique marketing gimmick: dressing up like a Kentucky Colonel from the frontier days.  Meanwhile in the post-war boom a young devout Christian named Truett Cathy opens a diner with his brother in Atlanta. Soon enough his company, Chick-fil-A, will hit KFC right where it hurts, in between two buttered buns.  Pre-order our new book The Art of Business Wars now before it is released on April 13. Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars. Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.