Thanks to deregulation, no-frills knock offs of Southwest take to the skies like crows. About 120 airlines have gone out of business or filed for bankruptcy since the industry was deregulated in 1978. American’s SABRE system optimizes...everything. It manages ticket pricing so flights are always full, and American is building new hubs and terminals. Meanwhile, Southwest company culture is shifting from sex appeal to backyard barbecue vibe. Is it enough to attract families to fly? Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars. Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It's 1990 in Champaign, Illinois, and 15-year-old Tony Xu is washing dishes in the Chinese restaurant his mother manages. He wants to help people like his Mom, but it'll be many years before he hits on his solution for small businesses.  Across the Atlantic, Bastian Lehmann forgets his snowboard while moving house. He can't find a way to get it shipped to him cheaply, and the idea for Postmates is born. Meanwhile, Grubhub founders Matt Maloney and Mike Evans have decided local pizza should be as easy to find online as apartments. And eventually, Uber’s Travis Kalanick will recognize that food delivery is the next logical step in his booming transport empire. Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars. Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.