It's December 2014, and Grubhub's Matt Maloney is feeling the heat. Competitors are eating away at his market share, so he decides to change direction. Grubhub finally starts delivering food with its own drivers. But will it be enough to outpace the other fast-growing upstarts? DoorDash, meanwhile, struggles to raise funds at a steep valuation. And the company comes under fire for some less than savory business practises. Postmates has cornered the high-end market and Uber Eats expands from an Uber feature to a standalone app. But angry drivers threaten the entire food delivery business model.  Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars. Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In the wake of the unexpected jolt of the COVID-19 pandemic, food delivery app businesses are looking for stability and profitability any way they can find it. With Uber’s purchase of Postmates and DoorDash buying Caviar, consolidation has become all the rage.  And the apps are diversifying into prescription fulfillment, groceries, and third-party logistics. But the razor-thin profit margins, rising costs of doing business, and withering relationships with labor and restaurants are taking their toll. We’re joined by Preetika Rana, a technology reporter at The Wall Street Journal to discuss how these app companies plan to be the last one standing in the food fight. Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars. Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.