It’s 2010, and a series of deadly tragedies at factories in Bangladesh paint H&M and the fast fashion industry in a negative light. In response, the company doubles down on sustainability, launching a new eco-friendly line. Meanwhile, Forever 21 goes to court over copyright infringement allegations, and Zara invests in technology to streamline its supply chain. But there’s a new player on the scene, Chinese company Shein, and their online-only business model is about to change the game.  Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars. Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s 2019, and the internet is overflowing with videos of satisfied customers showing off their Shein hauls. But it’s not all smooth sailing when allegations go viral that the company steals from independent designers.  Meanwhile, former Topshop brand director Jane Shepherdson has a new gig in the clothing rental business-- but is renting outfits actually more eco-friendly? Shein makes a play to save Topshop, but the company is bought by another online shopping giant, with a catch. And in the hands of new leadership, Forever 21 tries to start anew in a rapidly changing fashion landscape.    Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars. Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.