It's the '70s and best buddies Ben Cohen and Jerry Greenfield are about to open an ice cream parlor. These hungry hippies only want to have fun making ice cream. But as their business grows, they're going to find themselves on a collision course with the heavyweight champ of gourmet ice cream: Häagen-Dazs. This was originally released as a Wondery+ Exclusive Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars. Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It's 1984 and Ben & Jerry's is fighting for its life. Häagen-Dazs is pressuring distributors to stop carrying the Vermont ice cream brand and the deadline for distributors to comply is closing in fast. But with help from a lawyer with a hole in his shoe and a spate of publicity stunts, Ben & Jerry's hopes to pull off an unlikely victory. This series was originally released as a Wondery+ Exclusive in 2021. Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App. https://wondery.app.link/businesswars Please support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.