Now merged with luxury drinks company Moët Hennessy, Louis Vuitton finds itself being squeezed out, overpowered in the merger. In an attempt to regain control, Louis Vuitton’s CEO forms an alliance with Bernard Arnault, one of France’s most ambitious businessmen. Louis Vuitton hopes that Arnault will serve as an ally, but Arnault didn’t get the nickname the “Wolf in Cashmere” for nothing. Meanwhile, Maurizio Gucci finally has full control of Gucci and is desperate to rebrand the company and reclaim its exclusive image. But investors grow impatient with Maurizio’s reckless spending and irresponsible closureof revenue streams, endangering his position as CEO. Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars. Support us by supporting our sponsor! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Bernard Arnault makes his move to buy Gucci, but Domenico De Sole fights back with everything he’s got, making a surprisingly worthy adversary for the so-called Wolf in Cashmere. But in an effort to stave off Arnault’s advances, De Sole makes a deal with a devil. And both Louis Vuitton and Gucci have to deal with the aftershocks of designers who defined their brands for years departing the companies. How each brand responds to the shake-up determines the future of their success. Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars. Support us by supporting our sponsor! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.