It's the early 1990s and the diet boom is over. Weight Watchers is now a millstone around Heinz's neck, Jenny Craig's advance has stalled, and Nutri/System's bankrupt and broken. Faced with tanking sales, the diet giants home need new tricks to get people back on their weight-loss plans. And soon all three are homing in on the same answer – paying celebrities big bucks to convince the public that they're just a diet away from happiness. This episode was originally released as a Wondery+ exclusive Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars. Support us by supporting our sponsor! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

First there was Weight Watchers, then there was Noom, and now there’s…Wegovy? Bloomberg health reporter Emma Court helps us understand the evolution of dieting programs and where they’re going next. Later, Matthew Schnier of New York Magazine and The Cut walks us through his article “Life After Food,” which explores the latest wave of weight loss drugs, like Ozempic, that are sweeping through the nation’s elite.  Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars. Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.