Before Apple and Samsung took over our wrists, there was Fitbit. The fitness tracker was just about the coolest thing in Silicon Valley, and everyone in tech was wearing one — including Wired Magazine senior editor Michael Calore and senior writer Lauren Goode! Long before the pair started hosting the Wired Gadget Lab podcast, they were crushing their steps goal while reporting on the buzziest wearable on the market. Michael and Lauren join David to help trace the steps that Fitbit took to become one of the most enduring pioneers of the wearable world, walking 10,000 steps so that the Apple Watch could run...and answer calls...and text. Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s 1990 and Toys “R” Us rules toy retail. But when big-box retailers Walmart and Costco threaten to intrude on its territory, Toys “R” Us uses toymakers to wage retail war. And as the clash of the giant superstores rages around it, the owner of KB Toys loses faith in its mall-based strategy. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.