When the Apple Watch first debuted, designer Jony Ive envisioned the gadget as a must-have in the world of high fashion. But even if the smartwatch hasn’t become a mainstay in the luxury world, it has become a tool many of us can’t live without. Wired Editor-at-large Steven Levy joins David to unpack the evolution of the Apple Watch. Steven’s covered Apple since the early 80s, and he’s connecting the dots to share how the Apple of yesterday brought us the Apple Watch of today. Later, GQ Senior Style Writer Cam Wolf, tells us how the rise of the Apple Watch has changed the mechanical watch market. Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s the year 2000. Sony’s PlayStation 2 is ready to conquer the game business and leave its Japanese rivals Sega and Nintendo looking like has-beens. But Sony’s gaming success is causing alarm at Microsoft’s headquarters. Microsoft co-founder Bill Gates fears Sony will use the PlayStation to conquer computer-based home entertainment and shut Windows out of the home. So he’s striking back by deploying Microsoft’s billions to create a Windows-based game console called the Xbox. But the team he’s assigned to the job are about to reject his plan. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.