It’s the 1970s, and Cosmopolitan’s circulation is exploding. But just as Cosmo establishes itself, Elle magazine debuts in the U.S. and blows everyone out of the water with its vibrant take on streetwear and youth. Alarmed, Runway Queen Vogue hires a young Anna Wintour to give the mag a refresh. Meanwhile, Harper’s Bazaar imports an editor whose mission is to return the glossy to its post WWII heyday, when it ran neck and neck with its arch rival, Vogue.  In this episode, we discuss suicide and depression. If you or someone you know is struggling with mental health, the National Suicide Prevention Lifeline can be reached at 1-800-273-8255. The National Alliance on Mental Illness is available at 1-800-950-6264. Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s the 1990s and new media is changing the game for all the glossies. InStyle leads the way in featuring celebrities as fashion and lifestyle icons. Meanwhile, Vogue struggles to establish its first website and television vertical, and is laid low by 9-11, along with Cosmopolitan, Harper’s Bazaar and most of the media industry. Then Wintour has a series of missteps. But by the 2010s, Vogue’s entertainment offerings boost the brand’s digital game. And Harper’s Bazaar raids InStyle’s talent to up their social media strategy. Vogue and all the glossies continue to fight for relevance as the internet and new technology continues to decimate profit margins for print, and live events aim to cement the brand long known as the high priestess of fashion. Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.