In this insightful clip of EYL, our hosts Rashad Bilal and Troy Millings sit down with the dynamic Felecia Hatcher. Known for her enlightening perspectives and innovative marketing approaches, Felecia takes us on a deep dive into the mechanics behind the scarcity model and how it influences consumer behavior. As the Chief Popcorn Officer of Popcorn Heaven, Felecia has mastered the art of creating demand. In this conversation, she reflects on her experience working with Nintendo and how they skillfully created unparalleled hype around their products. Discover the fascinating strategies used to generate immense demand and drive consumer purchasing decisions, even when products were scarcely available on store shelves. *Key Points Covered:* - *The Scarcity Model Explained:* Rashad begins by asking Felecia to break down the scarcity model, highlighting that it’s more complex than simply reducing supply. Felecia shares her firsthand experiences with Nintendo’s experiential marketing strategies that left consumers eagerly awaiting the next product restock. - *Experiential Marketing:* Felecia discusses her role in bringing video games to life through immersive experiences. These activations not only heightened consumer interest but also made the eventual purchase feel more urgent and valuable. - *Strategic Product Availability:* Learn how the calculated scarcity of products like the Wii Fit board and Tickle Me Elmo led to a phenomenon where consumers were willing to pay above the retail price, creating a cycle of anticipation and demand that drove sales. - *Psychology of Influence:* After reading the book *"The Psychology of Influence,"* Felecia connected the dots on how strategic shortage influenced consumer behavior. Understand how industries, from toys to sneakers, leverage this model to ensure consumers buy multiple products. - *Black Business Insights:* Felecia shares keen observations on how scarcity is managed and perceived in Black-owned businesses. Using examples from the restaurant industry, she illustrates how effective communication can turn limited availability from a pain point into a coveted aspect of the customer experience. - *Business Lessons:* Through engaging anecdotes and practical tips, this episode provides invaluable lessons on customer expectation management, marketing strategy, and how to utilize the scarcity model ethically and effectively in entrepreneurship. If you’re an entrepreneur, marketer, or simply curious about the intricacies of consumer psychology, this episode is packed with information that will change how you perceive demand and supply. Felecia Hatcher’s expertise offers a fresh perspective on how scarcity can be used not just to drive sales but to build lasting relationships with customers. *Join the Conversation:* Listen to Felecia’s compelling storytelling and sharp insights as she shares how you too can create meaningful experiences and demand for your products or services. Don’t forget to like, comment, and subscribe for more episodes that bring industry secrets and entrepreneurial success stories right to your screen. *Hashtags:* #EYL #FeleciaHatcher #ScarcityModel #ExperientialMarketing #Nintendo #ConsumerPsychology #Entrepreneurship #SupplyAndDemand #BlackOwnedBusinesses #MarketingStrategy #BusinessLessons #CustomerExperience #TickleMeElmo #SneakerCulture #InfluenceStrategy #Innovation Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

In this clip of Market Mondays, we dive deep into the latest developments in the electric vehicle (EV) market, specifically focusing on Tesla's recent decline in**Title: Market Mondays Medium #2 - July 15 | Tesla's Market Share, EV Trends, and Investment Insights** Welcome back to another clip of Market Mondays, your go-to source for the latest insights in the financial market. In this episode, our hosts Troy Millings, Ian Dunlap, and Rashad Bilal dive deep into the recent shifts in Tesla's market share and what it means for the company and the electric vehicle (EV) sector as a whole. We start off with Rashad Bilal’s observation on Tesla's market share dipping below 50% for the first time since the EV sector gained popularity. This is a significant shift that has caught the attention of investors and market analysts alike. Is this a red flag for Tesla, or just a temporary setback? Ian Dunlap believes it’s an overhyped headline and remains confident in Tesla’s long-term viability despite the rise of competitors like BYD and other American companies. Ian suggests that investors should carefully choose their re-entry points, with a preference for the $223 mark, and points out that although there are areas for improvement, particularly in innovation, he doesn't believe Tesla is in serious trouble just yet. Troy Millings provides a broader perspective, noting that while Tesla has seen a decline in market share, the overall EV market has grown by 11%. This means more players are entering the space, which naturally dilutes Tesla’s market dominance. Despite this, there is still substantial room for growth in the EV sector, given that only 7% of all vehicles sold in 2023 were electric. Rashad counters by stressing that in business, you’re either gaining or losing. He raises a valid concern about consumer satisfaction, citing a Wall Street Journal report that up to 40% of EV owners are reverting back to gas-powered vehicles. This phenomenon raises questions about the long-term sustainability and adoption of EVs. We also discuss whether the entire EV market is experiencing a bubble, with investors' expectations possibly outpacing actual results and feasibility. Rashad shares his skepticism about Tesla’s diversified ventures into robotics and AI. He believes that while Elon Musk is a visionary, some of his projects like Robo-taxis and autonomous robots seem overly ambitious and are not likely to materialize in the near term. Throughout the discussion, the trio examines whether Tesla remains a top investment pick. Ian maintains his long-term bullish stance but agrees that some of Tesla’s initiatives, like the highly publicized robo-taxi service, might be more fiction than near-future reality. Rashad, however, believes there are better investment opportunities out there, even though Tesla will continue to make money. In the end, Ian makes a case for Tesla integrating its various ventures to form a mega-corporation, combining forces with companies like Starlink, to build a more substantial and diversified entity. Troy agrees that while Tesla might not be a top-five company right now, it still holds a significant position in the market that shouldn’t be underestimated. Join us for this in-depth discussion and get invaluable insights into the current and future landscape of the EV market and Tesla's role within it. Make sure to subscribe to Market Mondays for your weekly dose of market wisdom, investment strategies, and financial analysis. *Hashtags:* #MarketMondays #Tesla #Investing #EVMarket #FinancialAnalysis #StockMarket #IanDunlap #RashadBilal #TroyMillings #ElectricVehicles #InvestmentStrategy #BusinessInsights Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy