In this episode of Earn Your Leisure, we sit down with Carolyn Aronson, the CEO and founder of It’s A 10 Haircare, to uncover how she built one of the most successful independent beauty brands in the world. Carolyn shares the strategies behind It’s A 10’s explosive growth, including how giving away millions of free samples turned her brand into a multi-million-dollar powerhouse. She also breaks down how she grew her company by 1,000% through branding and social media marketing, expanded into 125 countries, and kept It’s A 10 relevant in the beauty industry for nearly 20 years. We also discuss the challenges of buying out a business partner, the importance of financial literacy for entrepreneurs, and how her first haircare business failed in 18 months—only for her to come back stronger and build a $500M empire. Carolyn emphasizes why a slow and steady approach is key, how to trademark a beauty brand, and the biggest challenges she faced as a CEO. This is a must-watch for entrepreneurs, beauty industry professionals, and anyone looking to build a global brand from the ground up! #EarnYourLeisure #ItsA10Haircare #CarolynAronson #Entrepreneurship #BeautyIndustry #BrandBuilding #Marketing #SocialMediaMarketing #BusinessGrowth #FinancialLiteracy #CEO #Haircare - [00:00:00] - Rashad Bilal welcomes back the audience and introduces the guest, Carolyn Aronson. - [00:00:21] - Mention of Kelsey, Travis Kelsey, and Tyson Beckford. - [00:00:42] - Discussion about It's a 10 Enterprises operating in numerous countries and its sales. - [00:01:03] - Carolyn Aronson is honored to be named on Forbes 50 over 50. - [00:01:49] - Carolyn describes the Rewind it 10 product and its qualities. - [00:02:30] - Discussion about Carolyn's journey from a hairdresser to starting her company. - [00:03:22] - Introduction of It's a 10 haircare and the miracle leave-in product. - [00:04:06] - Troy asks about the initial product and marketing strategies. - [00:06:05] - The concept behind the name, It's a 10, is discussed. - [00:07:18] - Rashad asks about the initial marketing efforts. - [00:09:09] - Carolyn discusses the failure of her first company. - [00:11:41] - Carolyn talks about learning from initial failures about business efficiencies. - [00:14:14] - Carolyn describes the early challenges and a breakthrough in California. - [00:15:05] - Carolyn discusses what contributed to the company's success. - [00:16:53] - Discussion about financial literacy and managing growth. - [00:19:00] - The importance of adapting to social media and e-commerce strategies. - [00:22:07] - Building a team and the importance of fitting within a company culture. - [00:23:09] - Carolyn talks about product inclusivity and her background. - [00:27:26] - The launch and strategy behind Rewind it 10. - [00:32:20] - Carolyn discusses the acquisition focused on hair growth. - [00:37:20] - Discussion on being a female entrepreneur in a male-dominated industry. - [00:39:23] - Rashad mentions Target's diversity cutbacks and product inclusion challenges. - [00:41:12] - Protecting brand and product formulas legally. - [00:44:23] - Discussion on various business ventures like real estate and chartering. - [00:46:22] - Carolyn shares thoughts on her company's legacy. - [00:47:49] - Discussion about expanding into different regions, particularly targeting Japan. - [00:49:33] - Carolyn's final message and encouragement to women entrepreneurs. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

In this enlightening Market Mondays clip, Rashad Bilal and Troy Millings converse with special guest Alvin Bekoe about the burgeoning connections between African Americans and Ghana, and the misconceptions that often accompany these efforts. The discussion begins with the hosts highlighting the negative feedback some Americans receive when choosing to engage with Ghana. Alvin proposes that such criticism stems from a lack of information and understanding among people, elaborating on how individuals from various countries, including China and Europe, are also making strides in Ghana, integrating without imposing their cultures. The conversation transitions to the positive aspects of these cross-cultural connections, emphasizing the project collaboration among people of African descent as a symbol of unity and strength. Alvin shares his vision for the project's future, expressing a desire to foster brotherhood alongside the development of real estate, which represents only the beginning. Alvin articulates a powerful narrative about how black Americans seamlessly assimilate into Ghana, immersing themselves in the local culture rather than imposing an American identity. He reiterates the similarities between Ghana and the U.S., dispelling myths and highlighting the natural exchange of cultures that include music, dance, and cuisine as common ground. The discussion shifts to the wealth distribution and entrepreneurial spirit inherent in Africa. Alvin conveys how wealth in Africa is unique, often coming in the form of landownership from birth, with entrepreneurial zeal deeply rooted, particularly among the Ashanti people. He introduces viewers to the concept of multigenerational wealth, where assets are passed down, and highlights the presence of influential and wealthy women in Ghana. Troy brings attention to the impressive localization of expertise within their project, celebrating Joseph, a master engineer educated in the same high school as Alvin, who has been pivotal in creating over a thousand jobs. Alvin proudly shares how these job opportunities have built a strong community eager to contribute to Ghana's development, with workers so devoted to the project that they often choose to prioritize its success over holiday breaks. This clip underscores the potential that lies in unity and collaboration between the diaspora and Africa. Exploring these partnerships offers an incredible opportunity for growth, understanding, and shared success. By dispelling myths and promoting dialogue, Market Mondays sheds light on the transformative power of embracing our collective heritage and working together toward common goals. Join Rashad, Troy, and Alvin on this insightful journey into forging stronger connections and creating lasting impacts in Ghana. *Hashtags:* #MarketMondays #Ghana #AfricanDiaspora #CulturalUnity #RealEstateDevelopment #Entrepreneurship #AfricanWealth #CrossCulturalExchange #DiasporaConnections #JobCreationInAfrica Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy