Twenty-five years ago, Malcolm Gladwell was not Malcolm Gladwell. Well, sure, ontologically speaking he was, but he would not have registered on the Celeb-O-Meter the way he does today. So what happened? What changed? What did he do to become a household name? He wrote “The Tipping Point: How Little Things Can Make a Big Difference.” A quarter century later, Malcolm sat down to update the book that made his name — only he realized that he had a lot of new things to say about social contagion. Cut to this week. On Tuesday, he published “Revenge of the Tipping Point,” a sequel in which he explores the “dark side of contagious phenomena.” He got together with Rufus for a wide-ranging conversation about the new book, because wide-ranging conversations are Malcolm Gladwell's specialty. They discussed social media, Medicare fraud, white flight, the Holocaust, and the ways Malcolm has changed over the past few decades. 🎟️ We’re hosting a live taping of this show with Daniel Pink and Adam Moss in New York City on Oct. 10. To learn more and grab tickets, visit nextbigideaclub.com/events

Is AI all bad, or could it be so good that we might one day want to merge with it? This is just one of the questions Rufus poses in part two of his conversation with historian and mega-bestselling author Yuval Noah Harari. 1️⃣ If you missed part one of this conversation, listen now on Apple Podcasts or Spotify 📕 Yuval’s new book, Nexus: A Brief History of Information Networks from the Stone Age to AI, is out now 📩 Want the latest insights from the world’s top thinkers delivered to your inbox every morning? Sign up for our new Substack at bookoftheday.nextbigideaclub.com 🎉 We're hosting another live taping on Oct. 10, featuring Daniel Pink in conversation with Adam Moss, former editor of New York magazine and author of "The Work of Art." Learn more at nextbigideaclub.com/events