It’s rare these days for a book to go viral, but that’s exactly what happened with “The Anxious Generation: How the Great Rewiring of Childhood Is Causing an Epidemic of Mental Illness” by Jonathan Haidt. Now in its seventh month on the New York Times bestseller list, the book shows how the mass adoption of smartphones and social media has led to record rates of depression, anxiety, self-harm, and suicide among teens. 2️⃣ The second part of Rufus’s interview with Jonathan will be out on Thursday. If you can’t wait to hear it, you can listen to the whole thing right now by subscribing to our Substack: bookoftheday.nextbigideaclub.com

Twenty-five years ago, Malcolm Gladwell was not Malcolm Gladwell. Well, sure, ontologically speaking he was, but he would not have registered on the Celeb-O-Meter the way he does today. So what happened? What changed? What did he do to become a household name? He wrote “The Tipping Point: How Little Things Can Make a Big Difference.” A quarter century later, Malcolm sat down to update the book that made his name — only he realized that he had a lot of new things to say about social contagion. Cut to this week. On Tuesday, he published “Revenge of the Tipping Point,” a sequel in which he explores the “dark side of contagious phenomena.” He got together with Rufus for a wide-ranging conversation about the new book, because wide-ranging conversations are Malcolm Gladwell's specialty. They discussed social media, Medicare fraud, white flight, the Holocaust, and the ways Malcolm has changed over the past few decades. 🎟️ We’re hosting a live taping of this show with Daniel Pink and Adam Moss in New York City on Oct. 10. To learn more and grab tickets, visit nextbigideaclub.com/events