You may think you know what strategy is, but Seth Godin is willing to bet you haven’t got a clue. It’s not just setting goals. It’s not just making plans. It’s— Well, you’ll have to tune in to find out. 📕 This Is Strategy by Seth Godin ✉️ Want big idea delivered to your inbox every day? Sign up for our newsletter Book of the Day here 🎙️ If you enjoyed this episode, you may also enjoy our conversation with Tony Fadell, the legendary creator of the iPod and iPhone, about how to build a game-changing product. It's a team favorite. 🎁 Take 20% off a Next Big Idea Club membership or gift when you use code PODCAST20 at nextbigideaclub.com

When he was 26, Will Guidara took the helm of a middling brasserie in New York City called Eleven Madison Park. A decade later, it was named the best restaurant in the world. How did he pull off this unprecedented transformation? By practicing unreasonable hospitality. (This episode first aired in Sept. 2023.) 📕 Unreasonable Hospitality 📬 Take 50% off a subscription to our Book of the Day newsletter here 🎁 Looking for the perfect gift for the readers in your life? How about a subscription to the Next Big Idea Club! Get 50% off an express membership when you use code PODCAST50 at nextbigideaclub.com/gift