After being unable to find an ethically sourced diamond engagement ring, Beth Gerstein took matters into her own hands and co-founded Brilliant Earth in 2005. In the years to follow, Brilliant Earth disrupted industry practices by selling diamonds from ethically and environmentally responsible sources. “About two-thirds of the diamond industry is [made up of] neighborhood jewelers, so it's an industry that hasn't really evolved,” says Gerstein on the latest Glossy podcast.  Brilliant Earth prides itself on the highly personal experience it provides its customers in-store. The brand has 20 showrooms throughout the U.S. Its latest opened in Edina, Minnesota on June 2. It plans to open up to 15 more locations 2022.  During the pandemic in 2021, Brilliant Earth saw a 51% increase in annual net sales, reaching $380 million. And its first-quarter 2022 earnings report showed $100 million in net sales. Gerstein credits the brand’s success to its nimble supply chain. Beyond selling ethical jewelry, Brilliant Earth partners with social programs like Feeding America and the Rainforest Alliance to further its global advocacy mission. 

With an impressive background in e-commerce roles at Macy's, eBay and Walmart, Jill Ramsey became the CEO of AKA Brands in 2020. Founded in 2018, AKA Brands is a global platform that aids in supporting and scaling brands while enhancing their profitability through an asset-light operating model. AKA Brands currently has five distinct portfolio brands: Princess Polly, Culture Kings, Petal and Pup, Mnml and Rebdolls. "We invest in digitally native direct-to-consumer fashion brands and accelerate their growth through the synergies harnessed as a group," Ramsey said on the latest episode of the Glossy Podcast. The company IPO'd in September 2021, raising $110 million, which "was a big opportunity to share our story with the world," she said. "There's a generation of young brands born on social media and are good at [producing] front-end content. They know how to create inspirational content that resonates with their end customer and spot the right fashion to connect with their audience. On their own, these young brands can struggle to scale, which is where AKA comes in. We support them in scaling and networking with the other brands," said Ramsey. Glossy spoke to Ramsey about AKA Brands' unique business model, including its strategic acquisitions and digital-focused strategies, and the challenges and changes the company has experienced throughout the pandemic.