After being unable to find an ethically sourced diamond engagement ring, Beth Gerstein took matters into her own hands and co-founded Brilliant Earth in 2005. In the years to follow, Brilliant Earth disrupted industry practices by selling diamonds from ethically and environmentally responsible sources. “About two-thirds of the diamond industry is [made up of] neighborhood jewelers, so it's an industry that hasn't really evolved,” says Gerstein on the latest Glossy podcast. 

Brilliant Earth prides itself on the highly personal experience it provides its customers in-store. The brand has 20 showrooms throughout the U.S. Its latest opened in Edina, Minnesota on June 2. It plans to open up to 15 more locations 2022. 

During the pandemic in 2021, Brilliant Earth saw a 51% increase in annual net sales, reaching $380 million. And its first-quarter 2022 earnings report showed $100 million in net sales. Gerstein credits the brand’s success to its nimble supply chain. Beyond selling ethical jewelry, Brilliant Earth partners with social programs like Feeding America and the Rainforest Alliance to further its global advocacy mission.