It’s the dawn of the 1990s and Yvon Chouinard is struggling to come to terms with his new status as a successful entrepreneur. He cannot decide what to do with the fast-growing monster he’s created.   Meanwhile, The North Face’s new owner Odyssey International is pushing the limits as it scrambles to become the king of the mountain. But when economic headwinds roll in and bring recession, both companies find themselves battling unforgiving conditions. Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s 2010 and Yvon Chouinard is about to give Patagonia’s executives their toughest challenge yet: telling people to buy less Patagonia gear. Meanwhile, The North Face is playing catch up on environmental responsibility with a spate on new initiatives. But soon, the two rivals will find themselves coming together to battle a common foe. Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.