It’s the late 1990s and The North Face is seeking to attract mainstream customers by opening hundreds of Summit Shops within the nation’s stores. But when the expected avalanche of sales fails to materialize, the company finds itself slipping over the edge. Meanwhile, Patagonia steps up its mission to become a responsible company by tapping into the latest in textile tech.  Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

One of the key players in the story of The North Face is Hap Klopp, who in 1968, bought the then-burgeoning outdoor sports equipment store. He bought the company for the bargain price of $60,000. Klopp was CEO of The North Face for the next 20 years, and turned the small chain of Bay Area stores into a multi-million dollar business. Today, The North Face is a global brand that can be found in 5,000 locations across 50 countries.  We’ll hear from Klopp on what the journey was like to become one of the biggest outdoor apparel brands. Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.