It’s a new century and Hershey’s facing unexpected trouble at home — a showdown between the company and its biggest shareholder that threatens its independence. Meanwhile, Mars is on a mission to become the world’s candy king. And with Hershey yet to break ground outside the U.S., the opportunity to catch up is fading fast. Hershey knows there’s one move that could transform its overseas fortunes: a merger with its British soulmate Cadbury. The question is can it secure Cadbury’s hand in marriage before Mars triumphs in its quest for global chocolate domination. Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App. https://wondery.app.link/businesswars Please support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In 1951, the founder of Hallmark Cards, the successful greeting card company, decides to get into television by sponsoring a live opera airing on Christmas Eve. It’s a success, and Hallmark becomes a regular sponsor of television programming for decades. But when they launch their own cable channel in the early 2000s, the picture isn’t so rosy. By 2005, they’re considering selling the channel, but once again Christmas programming saves the day. Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars. Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.