In 2009 the Hallmark Channel launched "Countdown to Christmas," which included four original movies made on a modest budget that follow a predictable formula. It was an immediate ratings hit, catapulting Hallmark to the top of the cable charts. Competitors start to take notice, most notably Lifetime, which caters to the same demographic. Three years later, Lifetime launches their own block of Christmas programming called “It’s a Wonderful Lifetime” featuring similar original movies. It kicks off a Christmas movie rivalry that is big business. Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.  Please support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

After years of being content to play second fiddle to Hallmark, Lifetime decides to make a big move in 2018. They produce more Christmas movies than ever before and go after Hallmark’s biggest weakness: its lack of diversity. Of the twenty-one original Christmas movies Hallmark aired in 2017, only one featured a non-White lead and more people are starting to notice. But Lifetime’s not the only company to come after Hallmark’s crown. To set themselves apart, Netflix decides to use its deep pockets to hire stars that neither Hallmark nor Lifetime can afford. Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars. Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.